Checks / Titles, headings and schema
Missing H1
The H1 states the page's topic for readers and crawlers.
h1_missing · Titles, headings and schema · Warning
What triggers it
A page has no H1.
What to change
Add one H1 that names the page's subject.
Example
HTML to put in the page:
<h1>Blue trail running shoes</h1>How to confirm the fix
- View Source and search for <h1: one match
- Read it: the H1 names what the page is about
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | h1_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- FAQ markup lists questions the page does not show
- Form field without a name
- Structured data does not parse
- No structured data (schema)
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