Checks / Content and readability
Prices appear only after scripts run
The page shows prices in a browser, but the HTML a crawler gets contains none. AI crawlers do not run scripts, so assistants cannot quote what it costs and may guess or name a rival.
js_only_prices · Content and readability · Warning
What triggers it
The browser view of a page shows at least one price after scripts run, and the HTML a crawler gets has none.
What to change
Put the prices in the server-sent HTML (and Offer markup), and let scripts only update them.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Product","name":"Blue trail running shoes","offers":{"@type":"Offer","price":"89.00","priceCurrency":"EUR"}}
</script>
<p class="price">€89.00</p>How to confirm the fix
- View Source and search for the price: it is in the HTML, not only on screen
- Run a new crawl
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | js_only_prices |
|---|---|
| Report section | Content and readability |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Version 9, 24 October 2026 |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- Scripts change or remove what the page says
- Product or item list loads with JavaScript
- Page is set to noindex
- Long redirect chain
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