Checks / Answerability
Page does not answer the question first
The answer a buyer wants is not in the first screen of text.
not_answer_first · Answerability · Warning
What triggers it
Our analysis of a page's text scores it under 35 out of 100 for answering a buyer's question in its opening, and the page's first 300 characters do not already carry half the words of its own heading. Inferred, not measured.
What to change
Open with the answer in the first two sentences.
How to confirm the fix
- Read the first two sentences of the page: they answer the question its heading asks
- Re-check the page in the report: its opening scores 35 or more out of 100
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | not_answer_first |
|---|---|
| Report section | Answerability |
| Severity | Warning |
| How it is decided | Inferred: decided from signals in the page, so more likely to be wrong than a measured check. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Not measured at present: shown as 'Not measured' in reports until it passes our re-grade |
| Report gives the code | No, the fix is described in words |
Related checks
- Buyer questions the site does not answer
- No pricing page found
- Page is hard to quote
- No about page found
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