Checks / Titles, headings and schema
Organization schema has broken links
The Organization markup names a web address, logo or profile that does not load, so assistants cannot confirm who you are.
schema_org_links · Titles, headings and schema · Warning
What triggers it
A link in your home page's Organization markup (url, logo and similar) is not a web address or answers 404 or 410. sameAs profiles on other sites are only checked for being a web address.
What to change
Correct or remove the broken address in the Organization JSON-LD on the home page.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Organization","name":"Example Shop","url":"https://example.com","logo":"https://example.com/logo.png"}
</script>How to confirm the fix
- Open each address named in the Organization markup in a browser: every one loads
- Paste the home page into validator.schema.org and press 'Re-check 1 page'
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | schema_org_links |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- Structured data does not parse
- No structured data (schema)
- Home page has no Organization schema
- Product page without Product schema
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