Checks / Titles, headings and schema
Home page has no Organization schema
Organization/LocalBusiness schema is how assistants confirm who you are, and avoid mixing you up with a namesake.
schema_org_missing · Titles, headings and schema · Warning
What triggers it
Your home page has no markup of an organization type (Organization, LocalBusiness, Corporation, Store, NGO or another organization type, or Person).
What to change
Add the Organization JSON-LD from the fix box to the home page.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Organization","name":"Example Shop","url":"https://example.com","logo":"https://example.com/logo.png"}
</script>How to confirm the fix
- Paste the home page into validator.schema.org: Organization is listed
- Press 'Re-check 1 page' on the home page
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | schema_org_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Settings by platform
Where the setting lives on a few platforms, from each platform's own help page, read on 27 October 2026. On any other server, apply the fix box above.
WordPress (Yoast SEO)
In WordPress (Yoast SEO): Yoast SEO → Settings → Site representation. (WordPress (Yoast SEO) help page)
Choose there whether the site represents an organization or a person.
Wix
Paste the fix box above as the markup, in JSON-LD format. Wix allows up to five markups per page. (Wix help page)
In Wix: Pages & Menu → More Actions → SEO basics → Advanced SEO → Structured Data Markup → +Add New Markup → Apply.
To set it once for every page of a type (store products, bookings, blog posts, events), use this path instead. The markup must stay under 7,000 characters.
In Wix: SEO & GEO → SEO Settings → Edit by page type → Customize defaults → Structured data markup.
Squarespace
Paste the fix box above into the Header field of the Code Injection panel to put it on every page, or into Page Header Code Injection for one page. Code injection is available on the Core, Plus and Advanced plans. (Squarespace help page)
Shopify
Shopify themes add schema markup for products by themselves. For any other page, put the fix box above in your theme code (Shopify help page):
In Shopify: Online Store → Themes → … → Edit code. (Shopify help page)
Related checks
- No structured data (schema)
- Organization schema has broken links
- Product page without Product schema
- Structured data Google detects but rejects
See whether it applies to your site
Paste your address and we crawl up to 10 pages and show every issue we find, with its fix. No account, no card.
Every plan crawls up to its page limit and lists these checks with the fix: plans.
How an audit works: method