Checks / Titles, headings and schema
Home page has no Organization schema
Organization/LocalBusiness schema is how assistants confirm who you are, and avoid mixing you up with a namesake.
schema_org_missing · Titles, headings and schema · Warning
What to change
Add the Organization JSON-LD from the fix box to the home page.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Organization","name":"Example Shop","url":"https://example.com","logo":"https://example.com/logo.png"}
</script>How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | schema_org_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- Structured data does not parse
- No structured data (schema)
- Organization schema has broken links
- Product page without Product schema
- Structured data Google detects but rejects
- Article without Article schema
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