Checks / Titles, headings and schema
Product page without Product schema
Product schema carries price and availability in a form assistants can quote.
schema_product_missing · Titles, headings and schema · Warning
What to change
Add Product JSON-LD with name, description, price and availability.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Product","name":"Blue trail running shoes","offers":{"@type":"Offer","price":"89.00","priceCurrency":"EUR","availability":"https://schema.org/InStock"}}
</script>How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | schema_product_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
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