Checks / Titles, headings and schema
Title starts with the brand, so the topic is cut first
When most titles open with the same brand name and run past 60 characters, search results cut the end, which is the part that says what this page is about.
title_brand_first · Titles, headings and schema · Notice
What to change
Keep the whole title within 60 characters so no part is cut. Where it has to be longer, put the page's own key words first and the brand after them (Topic | Brand).
How common it is
In the audits of our own sites on 26 Oct 2026 (4 sites): finding judged right on civiqpass.com.
Source: finding audit 2026-10-26 (English).
About this check
| Check ID | title_brand_first |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Notice |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Version 7, 24 October 2026 |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- Missing title
- Duplicate titles
- Title too short or too long
- Missing meta description
- Organization lists no profile outside your own site
- FAQ markup lists questions the page does not show
See whether it applies to your site
Paste your address and we crawl up to 10 pages and show every issue we find, with its fix. No account, no card.
Every plan crawls up to its page limit and lists these checks with the fix: plans.
How an audit works: method