Checks / Titles, headings and schema
Missing title
The title is the first thing an assistant reads to decide what the page is.
title_missing · Titles, headings and schema · Error
What to change
Add a unique <title> that says what the page is.
Example
HTML to put in the page:
<title>Blue trail running shoes | Example Shop</title>How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | title_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Error |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | Yes, for each affected page |
Related checks
- Duplicate titles
- Title starts with the brand, so the topic is cut first
- Title too short or too long
- Missing meta description
- Organization lists no profile outside your own site
- FAQ markup lists questions the page does not show
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