Checks / Titles, headings and schema
Duplicate meta descriptions
Pages share one description.
description_duplicate · Titles, headings and schema · Notice
What triggers it
Two or more indexable pages have the same meta description (compared in lower case).
What to change
Write a distinct description per page.
Example
HTML to put in the page:
<meta name="description" content="Waterproof trail running shoes with free returns for 30 days.">How to confirm the fix
- Compare the descriptions in the export
- Run a new crawl
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | description_duplicate |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Notice |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | Yes, for each affected page |
Related checks
- Duplicate titles
- Article has no named author
- Meta description too short or too long
- FAQ markup on most pages
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