Checks / Titles, headings and schema
Duplicate titles
Several pages share one title, so assistants cannot tell them apart.
title_duplicate · Titles, headings and schema · Warning
What triggers it
Two or more indexable pages have the same title (compared in lower case).
What to change
Give each page its own title.
Example
HTML to put in the page:
<title>Blue trail running shoes | Example Shop</title>How to confirm the fix
- Export the page titles of the crawl and sort them: no title appears on two pages
- Re-check one of the pages that shared a title: it is no longer listed
How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | title_duplicate |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | Yes, for each affected page |
Related checks
- Title or description is cut off
- The page says a machine wrote it or no person has read it
- Article has no named author
- Duplicate meta descriptions
See whether it applies to your site
Paste your address and we crawl up to 10 pages and show every issue we find, with its fix. No account, no card.
Every plan crawls up to its page limit and lists these checks with the fix: plans.
How an audit works: method