Checks / Titles, headings and schema
Missing H1
The H1 states the page's topic for readers and crawlers.
h1_missing · Titles, headings and schema · Warning
What to change
Add one H1 that names the page's subject.
Example
HTML to put in the page:
<h1>Blue trail running shoes</h1>How common it is
We have not measured how common this is on a sample of sites. Counts appear here when a study covers it.
About this check
| Check ID | h1_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Warning |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- More than one H1
- Missing title
- Missing meta description
- Organization lists no profile outside your own site
- FAQ markup lists questions the page does not show
- Form field without a name
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