Checks / Titles, headings and schema
Questions and answers without FAQ schema
The page asks and answers questions but does not mark them up. Google now shows FAQ rich results only for well-known government and health sites, so expect no extra search result; the markup still helps assistants read each question with its answer.
schema_faq_missing · Titles, headings and schema · Notice
What triggers it
A page has 3 or more headings that end in a question mark and no FAQPage or Question markup. Blog and news index pages are left out.
What to change
Add FAQPage JSON-LD for the questions on this page.
Example
HTML to put in the page:
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long do returns take?","acceptedAnswer":{"@type":"Answer","text":"Returns are free for 30 days."}}]}
</script>How common it is
In the audits of our own sites on 26 Oct 2026 (4 sites): false alarm on resaleiq.dev.
Source: finding audit 2026-10-26 (English).
About this check
| Check ID | schema_faq_missing |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Notice |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Before 19 Oct 2026 (versions 1 and 2), or a site-wide check with no version date yet |
| Status | Measured in every report |
| Report gives the code | Yes, for each affected page |
Related checks
- Article without Article schema
- Article schema without author or date
- Title starts with the brand, so the topic is cut first
- Title too short or too long
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