Checks / Titles, headings and schema
Title starts with the brand, so the topic is cut first
When most titles open with the same brand name and run past 60 characters, search results cut the end, which is the part that says what this page is about.
title_brand_first · Titles, headings and schema · Notice
What triggers it
On a site with at least 8 indexable pages, at least 60% of the titles start with the same segment of 30 characters or fewer (the brand), and a page's title starts with it and runs over 60 characters.
What to change
Keep the whole title within 60 characters so no part is cut. Where it has to be longer, put the page's own key words first and the brand after them (Topic | Brand).
Example
HTML to put in the page:
<title>Blue trail running shoes | Example Shop</title>How to confirm the fix
- Compare the titles in the export: the page's own words come first, the brand last
- Run a new crawl
How common it is
In the audits of our own sites on 26 Oct 2026 (4 sites): finding judged right on civiqpass.com.
Source: finding audit 2026-10-26 (English).
About this check
| Check ID | title_brand_first |
|---|---|
| Report section | Titles, headings and schema |
| Severity | Notice |
| How it is decided | Measured: read directly from the page or the server's response. |
| Added | Version 7, 24 October 2026 |
| Status | Measured in every report |
| Report gives the code | No, the fix is described in words |
Related checks
- Article schema without author or date
- Questions and answers without FAQ schema
- Title too short or too long
- Missing title
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